The Team
Debra Aurich Koomen
Cofounder- Commerce
I am deeply motivated to transform the food system from the ground up in order to restore our soils and biodiversity.Growing this venture and its platform and uniting the stakeholders along the value chain will benefit from my experience in marketing, strategy, and traceability in FMCG sector.
Dirk Westra van Holthe
Cofounder- Tech
As a serial tech entrepreneur and hobby farmer, I am driven to empower farmers and agronomists by leveraging technology as a force for good.
I want to help farmers and agronomists by making complex data understandable and actionable so they can focus on what they do best: caring for their land to produce nutritious food.
Giel Stekelenburg
Full Stack Developer
My passion? Turning technological challenges into working solutions. With over 20 years of experience, mostly within start-ups, I am a seasoned IT professional.
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My area of expertise? Developing complex software for online services. I value an open, hands-on approach and direct communication. In the world of agriculture, this is more important than ever. Our future is at stake. So I am happy to contribute to that.
Gonzalo Alonso
Full Stack Developer
My passion for coding has driven me to learn various computer science areas, like web development, data science, application development, and artifiical intelligence.
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I play the piano, explore new places as a travel enthusiast, and have a profound connection with nature. My green thumb extends to cultivating plants and mushrooms, and I occasionally embrace my eco-friendly side by building composting worm farms.
Buse Soysal
Growth Hacker
My passion for digital marketing and my admiration for growing something from scratch has brought me here, to SoilBeat, where I get to learn wonderful things about the agricultural industry. Through my outlook on marketing, I hope to spread the word about not just SoilBeat, but the wonderful mission it has for transforming the world we live in, and the earth we live on.
Daniël Wieles
Back End Developer
I'm an experienced software developer with a knack for handling backend development and managing systems.
I'm pretty handy with Docker and Linux, and I'm all about creating software that's efficient, keeping servers secure, and making sure users have a great experience.
Eugenio Rhoads
Agronomy & Microlearnings Trainee
Through my study of Horticulture & Business management, and my hands-on experience in the (coffee) agriculture, I’ve come to recognize regenerative agriculture as the key solution to our present challenges. I firmly believe that embracing innovative techniques and tools is essential to accelerate the transitional process for every crop.
I joined Soilbeat, because I think that SoilBeat is a catalyst for facilitating this transition. I'm particularly drawn into its inclusive approach, welcoming farmers and agronomists from all backgrounds.
Jack Washburn
Sales Manager
I am an organic farmer and agronomist with a background in nutrient management. I believe that healthier soils lead to healthier people. I am passionate about soil biology and bringing precision technology to regenerative agriculture.
My aim is to help farmers and agronomists improve their yields and the health of their soil.
Ric Jayson Ballecer
Quality Assurance Specialist
As a QA professional, I look forward to working at SoilBeat to ensure the highest quality standards in products that impact sustainable agriculture. I'm eager to contribute to a team that drives innovation and consistently improves solutions for optimal performance and reliability.
